Follow-Up Forever: The Key To Successful Marketing…

What is the REAL purpose of follow-up?
Not everybody is ready to purchase your products or services right now. But that
doesn’t mean they won’t eventually.
Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up message. Don’t give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts? When first marketing to a lead or customer, it’s all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign.

How long should I continue to follow up? Follow up should continue indefinitely. If you have a system in place, this should be a simple task. It never hurts to stay in touch. After all, you can never guess when a prospect will be ready to buy.

If you take the time to consistently follow up with ALL your prospects and customers, you will be adding hundreds, even thousands of dollars to your bottom line.

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Nic Coventry – Video Introduction

Business Building Tips For Entrepreneurs…

Did you know that your customers and prospects are being bombarded by over 3,000 marketing messages a day? That’s a lot of messages. And, in order to avoid information overload, they’ve trained their minds to completely ignore those messages.

Once you discover the steps to leading your customer to a sale…you can easily overcome those marketing filters. Here are the steps:

Step 1- Get to know them. When you know everything there is to know about your prospect’s, your messages become much more targeted. Which gets your prospects attention. And, your prospects will feel as though you truly care about them.

Step 2- Follow up consistently. When you consistently and effectively follow up with your prospects, your message will eventually sink in.

Step 3- Offer your prospect value. Every marketing message out there is an attempt to get your prospects money. Imagine how you’ll stand out when your message does more than make a sell. It educates, engages, entertains and/or helps your prospect in some way.

Step 4- Value your prospects. Once your prospect becomes your customer, don’t abandon them. They need the same attention you offered them as a prospect’s. Offer that same personal attention and they will become a raving fan!